Branding, Package Design, Illustration
It’s Juice is all about bringing transparency to your juice experience. I created simple branding and illustrations with cross-sections of fruit integrated with hand-lettered type to articulate that It’s Juice is candidly juice without modification. The script font of Homemade Apple Regular lends to the organic feel of the interior of the fruit, while DIN Pro and use of just one color per flavor is integral to the straight-forward and candid nature of the brand's message.
